The last December blog was decidedly downbeat about Christmas Cheer so it is exciting to report that things have taken a big turn for the better with support for the nation’s food banks coming from an unusual and unexpected source just in time for Christmas.
The cause of the excitement is the news that YouTube star LadBaby has pulled off a festive upset by winning the race to this year’s Christmas Number one spot with a novelty song track.
Called “We Built this City …….on Sausage Rolls” it pulled off a Christmas chart No 1 with public support helped by media coverage including Chris Evans championing it on Radio 2, as well as MTV, BBC Breakfast, Channel 4, and the Sun. According to the BBC News it has sold more than 75,000 copies beating Ariane Grande to the top spot. The Sun has published the lyrics in full.
The singer whose real name is Mark Hoyle was reported by the Guardian as being “speechless and lost for words” at the success.
And the icing on the Christmas cake is that the single which succeeded against all odds is raising money for the charity the Trussell Trust, the national food bank network. According to the Guardian all proceeds are being donated to the charity.
The video is a family affair. In the BBC news interview Mark says it is a Christmas present for his wife Roxanne who takes part and whose mother has been volunteering at a Trussell Trust food bank for a number of years.
Buy the single here: https://itunes.apple.com/us/album/we-built-this-city-single/1443800957?app=itunes
Jean Kilshaw, on behalf of Feeding Camden